Archive for the ‘close the deal’ Category

I object!

Friday, May 2nd, 2008

Good morning and fins up to all my Sharks from the world headquarters of Davis Virtual Assistants, where the air is clean, the trees are green, and gas is $4.45 a gallon! (That last bit is completely ridiculous, and I experience dramatic fainting spells every time I have to gas up the SUV. And the Oscar goes to … )

How many times have you heard:

I can go someplace else for the same service.

I can get the same service cheaper from the other guy.

If you lower your rates, I’ll go with your company.

Too many times, I’m sure. My answer to all 3 is “Step inside my parlor — Dr. Lori is in the house.” Too many times business owners don’t take the objections and turn them around and close the deal. There’s no moxie in your sales pitch, and you allow business owners to walk all over you like a well-worn doormat.

Here are some of the “objections” I hear:

I can go to India and pay $7 an hour for Virtual Services.

Lori’s Response: Go right ahead with your bad self, and take this line-in-the-sand with you: I guarantee you won’t stay with overseas outsourcing for a minimum of 3 months, and I’ll give you $100.00 in hot American dollars to prove you won’t. Sure, $7 an hour sure seems sexy, but stop being a Dork and think long and hard about what you’re doing. Think of the time zone difference, the language barrier, and the American cultural norms which are part of your every day world. None of these bits of your outsourcing equation will be a success, and you’re only safe bet is to outsource right here at home, wherever “home” may be.

The VA in Texas charges half your rates. If you lower yours to match, I’ll go with your company.

Lori’s Response: Child, please … do not insult my intelligence, my business acumen, nor my Sharkiness. That “VA” in Texas doesn’t possess the skillz to pay the billz, she doesn’t understand how to run a successful business, and she’s probably still in Corporate Cubicle Monkeyland and doesn’t do what I do full-time. The cliche’ “you get what you pay for” is right at the top of my list in response to this objection. Even more so, I’m going to come back at you with all the reasons why my virtual assistant company is far superior and at the end of our conversation, you will sign with us and you will pay our rates.

I can get an intern on-site and not have to pay them anything.

Lori’s Response: Of course you can my little Guppies! Aren’t you cute. However, most interns are only in the gig for the short-term, and they don’t have a true and vested interest in your business. Just when the intern gets up to speed on all your systems … POOF! … they’re gone like the wind and you have to start the interview and training process anew. My response is I’ve been in the Virtual Assistance field for 8 (count ‘em!) very successful years and counting. We’re here for you and your business for the long-term, and your business success is our success. I’m a business owner just like you are, and I work really hard every day to bring it all home, just like you do. While our business pains may be different, the pain is still there; we’ll work together to make your pain a thing of the past.

Objections? I’m not afraid of ‘em! Indeed, the Killer Shark who resides in this 5′4″ body welcomes and encourages your objections, and your brain will digest my come-backs and make you feel warm and fuzzy. Objections are a very good thing and they show me you’re thinking, really thinking, about the business investment you’re about to make. Objections are only as good as the come-back; if you aren’t receiving the latter, walk away and find another provider.

Are you feeling Sharky today and you’ve got some objections of your own? Excellent! Contact this virtual assistant and hit me with your best shot. If you dare …