Color me egotistical
Thursday, March 30th, 2006Call me arrogant.
Call me egotistical.
More important, call me a “closer.”
I have this thing, a knack if you will, for closing the deal when it comes to new clients. What’s that phrase? Flying by the seat of your pants. Yup. That’s a good description. I’m very good at “the game” and I obviously love it when I bring in new clients for Davis Virtual Assistants. But, it’s more than that. While I do as much preparation as possible when I’m pitching our services to a potential new client, truth be told many of our new clients come to us because they call me directly. It’s difficult to prepare for a cold call when you’re the callee.
I do believe there’s an art to pitching your services to potential clients and the “art” of it centers on one word:
Listen
Allow the client to do most of the talking. We love to talk about ourselves and our business, so allow the client the time to talk. You need to listen between the lines, listening for the client’s “pain.” Your goal is to tell the client how you can ease her pain, in regards to her business model.
It pains me to read messages, on the various VA forums/boards, about VAs who are not having luck in bringing in new clients. I’m not sure luck is a factor in this equation. Sure, being in “the right place at the right time” is always a score, but how often does that occur? Rarely. Instead of waiting for Lady Luck to shine her white-hot light on you, you need to be able to successfully pitch your services to a potential client, whether or not you’re fully prepared to do so
I wish I could bottle this skill I have and sell it. The question is, how do I do that?